With the Super Bowl coming up tomorrow White Label Space did a quick check on the price that advertisers are paying this year for a 30 second timeslot during one of the most watched sporting events in the world. According to this CBS news piece, the answer is $3 million. (Note also the interesting discussion about trademark ownership at the end of the news piece.) Wow! It costs $1 million per 10 seconds of Super Bowl air time. Now, our team's cost engineers have predicted that our Google Lunar X PRIZE mission will cost around $50 million. That's equal to 500 seconds (8.3 minutes) of Super Bowl ad time, or about 17 standard length ads. Of course, just like the Super Bowl and other high profile international competitions, our Mooncasts will clearly show the logos of our sponsors on our Rover and Lander as they go about their business on the field of play. May the best team win!