Team White Label Space was formed back in early 2008 by a group of experienced space professionals inspired by the challenge of the Google Lunar X PRIZE. With a strong background in space engineering and knowledge of the costs involved, the group realized that there are numerous global companies that could finance a Google Lunar X PRIZE mission with less than 10% of their yearly advertising expenditure.
Like the early Apollo missions, the winning Google Lunar X PRIZE mission will reach billions of people. By reaching this audience, White Label Space will offer an unprecedented advertising opportunity and create strong and enduring brand associations for international companies operating in industries such as technology, automotive, telecommunications, transportation and finance.
From its Global Headquarters in Japan, White Label Space will continue to build strong partnerships with companies and organisations around the world, particularly those companies that are interested in stepping into the space market or expanding their existing market share. Making maximum use of web technologies, White Label Space will provide an integrated promotional platform that showcases the partners' capabilities and products. By cooperating in the development of the White Label Space Google Lunar X PRIZE mission, the partners will also develop new technologies and products that can be reused in future space missions.
By extensively using social media to engage the public at large, White Label Space will reach beyond the space-enthusiast community and inspire people from all walks of life to join its exiting journey of discovery and adventure.
The team is comprised of people from many nationalities, including Japan, England, Netherlands, Australia, United States, France, Brazil, Italy, Germany, Norway and Portugal. The core team consists of Japanese members;
Takeshi Hakamada, Team Leader
Kazuya Yoshida, Rover Development Lead
Tomohiro Oshima, Operation Manager
Masata Kaneda, Promotion Manager
Over 50 collaborators and advisors from all over the world support the core team.
The White Label Space team's goal is to appeal to investors by assembling a strong international technical team capable of winning the Google Lunar X PRIZE. White Label Space sees the creation of strong partnerships as a key element of this vision. Parters will benefit by showcasing their technology, products and capabilities on the international stage. To build an effective team, White Label Space will focus on interoperability and will develop interchangeable and modular designs that will lead to new interface standards for low cost space missions. This open and collaborative approach is analogous to what the internet revolution has done for business and the shift away from closed proprietary standards to open ones, where anybody can contribute and benefit.
White Label Space recognizes the enormous possibilities of the internet to share knowledge and organize information, to realize international collaborative projects more ambitious than ever attempted before. White Label Space intends to use the latest such internet technologies and will continue to update and modernize its internet infrastructure, looking to emerging internet technologies such as cloud computing for use with distributed project collaboration.
Today, White Label Space has five official partners developing different technologies and equipment for its Google Lunar X PRIZE mission;
- The Swiss Propulsion Laboratory (SPL) is developing a low-cost engine for the landing stage of the White Label Space mission. SPL has long experience developing cheap and reliable rocket propulsion systems for numerous customers. SPL has a rocket motor test bench located on the same site as its workshop and engineering design offices, enabling rapid and extensive testing of its engine designs.
- The Space Robotics Lab at Tohoku University in Japan will work with White Label Space to design a rover for the Google Lunar X PRIZE mission. The lab is led by Professor Kazuya Yoshida and has contributed to numerous Japanese space missions including the Hayabusa asteroid sample return mission.
- JAQARsoftware.com is White Label Space's partner for orbital design and mission analysis. JAQARsoftware.com provides quality, easy-to-use intelligent software tools that allow its customers to solve complex spaceflight problems such as satellite trajectory optimization in short time on everyday desktop PCs. Clients include many of the top space companies and agencies across Europe, the USA and Asia.
- Lunar Numbat is a team of Australians and New Zealanders who are using their skills and Open Source technologies to develop new software and electronic hardware in support of the White Label Space mission.
- Wroclaw University of Technology's Institute of Telecommunications, Teleinformatics and Acoustics has extensive experience developing aerospace communications equipment including the Amateur Radio for the ISS (ARISS) antenna which is now flying on the European Columbus Module of the International Space Station.
White Label Space is continually looking to form new partnerships with capable partners from all over the world and discussions are currently under way with three other potential parters.
White Label Space sees this as the beginning of an adventure that has far reaching consequences for all of humanity. For us the GLXP is the starting point of the next wave of space exploration where the common person can become a contributor and not just a spectator.
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