At the last Team summit, the issue of communication came up again, and it was emphasized that a significant part of the GLXP competition is to communicate about what we are doing, participating in the online life and generate output for the various media.
Two main channels are mandatory:
1. YouTupe, through regular video output from the Teams
2. GLXP Blog, through weekly blogging.
Other channels are of course considered and recommended, like twitter and Facebook.
Euroluna has now been active on all these 4 media for more than a year, with mixed results.
Our best results are with the YouTupe videos. We have, as of end January 2010, uploaded 24 videos, which has had a total
of 5503 video views and 1015 channel views. Perhaps one of my knowledgeable readers could explain the difference between these two numbers ? Should I add them ?
We have 17 subscribers, which might mean that these people gets an email, when we upload a new video ?
Anyway, we consider this a success, and worth building on!
Our other excellent result are with Twitter. Twitter is easy to use, and I have send perhaps 70 short messages to around 80 followers in the past year or so. I continue to get more people following what I write on this channel. I have to add, that I use it sparingly, as can be seen from the statistics of around 1 message per week. That is in a certain sense for philosophical reasons: I think it is a misuse of the channel to send out 10 messages per day. I prefer to have some news or some point to make, not just to increase the "noise" level, by writing every day.
With Facebook, my personal experience has been mixed. I do have a Facebook account, and Euroluna has a different one. However I use it mostly as a reading media, which give me some news about my friends.
And I still have not found out how to use all the facilities, and the possibilities.
Our website, euroluna.org, gets updates directly from twitter, as long as the applet works, which it does most of the time.....
I have also managed to put some of the twitters directly on to Facebook, but it goes to my page, not to the Euroluna page. That could probably be changed, by a Guro. Suggestions welcome.
Startting just the other day, Euroluna Facebook can now be added as a Fan page, which may give some additional benefits. Time will tell. If you read this, and has a Facebook account, please become a fan of Euroluna, then I can see the statistics!! :)
For the blogging, which we are now relaunching with a series of updates, the experience so far is not so positive. The GLXP blog pages are not intuitive to use, and the attack on the site in the fall, made it impossible to login to write a blog for a while. I am sure that GLXP send some information about how to bypass the problem. However when things like this does not work, they end in my "to do later, when I have more time" box, which tends to become permanent storage... :)
So it was only on the last Team Summit, that I got back to the login page (Thank you for your help, Amanda!!), to actually get to a point where upload of a blog again became possible.
In addition, I have to add, that we have had no feedback from any reader of the blog, I have seen no statistics of readers, or any other indications if what I write is ever read ;)
So as opposed to Twitter and YouTube, I simply do not yet know, if anyone is in there!!
"Is there anybody in there ?" [pink floyd]
So what about the future:
My personal view of the communication strategy for the future, all the be subject to a critical review by our press expert, Signe, is that we will continue with what we know is working, i.e. YouTube and Twitter. I will continue to twit more or less once a week, and also send a twit when we have a new blog or a new video.
In this way we should reinforce and link the 3 medias, which have significant different audience and scope.
For Facebook, for me the situation is not clear, time will tell.
Let me add, that I have also made an experiment with Google Wave, and got a public wave up and running. We also made a very successful use of a private Wave for our internal Master Team Agreement discussion. However, then the fact that one has to be on-line all the time, came in the way. :(
As an example of this, let me just add, that I am writing this at the LAX airport, waiting for a plane, and that I am not online.
For next week, a blog with a bit more on the Team Summit results is planned.
We are also considering to distribute the blog writing over the Team, asking Søren, Tor, Erik and others to contribute for instance once per month! I have not yet told them, but maybe they will read this blog!! :) ;) If any of them read this, or gets to know it without me or Signe having to tell them directly, the prize is a beer!! :)
And with this, I shall sign off for now, and upload to the blog, next time I have the chance, and see if I get any reactions!!! :)
