These images raise the bar on Astrobotic's photographic technique.
Prior photos caught poses of opportunity in arbitrary scenes with natural lighting. These photos intentionally posed the rover and illuminated for effect. These used handheld strobes to dramatize the rover and lower the ambient scene lighting. Post-processing desaturated the terrain until it was moon-gray. Post-processing also darkened the sky and added the earth.

From AstroboticBlogPhotos