Aviation Week, a widely-read aerospace publication, featured their "Person of the Year" on the cover of the January 4th, 2010 issue: The Space Entrepreneur.

The cover image includes Dave Masten, CEO of Masten Space Systems, Inc., and the XA-0.1E ("Xoie") vehicle that was flown to win a $1,000,000 prize from NASA in the Northrop Grumman Lunar Lander Challenge, managed by the X PRIZE Foundation, in October 2009.
In addition to Masten Space Systems, the article covers several other commercial space companies such as Scaled Composites and XCOR Aerospace. The full article can be found here.
The X PRIZE team wishes these ambitious entrepreneurs all the best as they build the next generation of space vehicles in the new decade!